New Project Brief

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  • Tell us a bit about yourself, your business, what you do and a bit of history.
  • What are your main objectives?
  • Background information

  • e.g. Age, sex, social, financial, interests, business, consumer etc. Please list in order of priority.
  • Who are your main competitors? Include strengths and weaknesses. How do you differ?
  • How would you like to be perceived online?
  • Tell us the domain and what works and what doesn't
  • Are you involved in any offline marketing activity? Tell us more
  • Website plan

  • Any points that need to be included as part of this project. E.g. animation, video etc
  • Benefits of the products or services you offer. Faster, stronger, bigger, cheaper etc
  • What are the key C2A? E.g. read certain information, sign up, buy something etc
  • Look and feel

  • Also, do you require a new logo / corporate identity?
  • Supply colour references if possible e.g. Pantone, CMYK, RGB, HEX Codes
  • Please provide copies of brochures, stationery, Point of Sale, packaging and any other literature. (Can be mailed to our business address)
  • List any web addresses / brand names and tell us what you like / dislike
  • Advanced functionality

  • Do you require the website to be editable in a CMS? Do you require a specific CMS to be used? E.g. WordPress
  • If ecommerce, is it a bespoke system or do you use an open source / commercial ecommerce platform? Please detail
  • Do you want the new site to be mobile / desktop / tablet compatible?
  • Online marketing

  • Do you require our online marketing services? SEO, link building, copy writing, PPC etc Please detail your requirements and current online marketing activities
  • Other notes / comments

  • Detail project specific requirements not covered in the questions above. The more info the better!